True FIRE Financial is focused on helping professional individuals and businesses work towards financial independence. Our messaging for True Fire needed to reflect the elements of leadership and guidance that they embody as a company, their vision to help light the way for long-term business growth, as well as imagery from their primary acronym of "FIRE", which stands for “Friendship, Integrity, Reliability, and Ethics”.

The torch and flame design achieves these key elements, intertwining both their company values and imagery from their brand name. The abstract yet clear design was just what they needed to effectively communicate their mission and stand out amongst competitors.